Dear Reader,

Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness and science. Blending commerce, consciousness and curiosity, Between Calls brings you insights to make you think and think again.

In this edition we dive into the most effective strategies for marketing a podcast, through social media, partnerships and building a network. Next, we highlight the importance of microbreaks and how they reduce physical strain and boost mental well-being. Lastly, we look at a fascinating robot boxing match between humanoid robots that showcases the future potential of robotics. So, we have podcasting, microbreaks and robot boxing this week. Happy Reading! 

Kabir says : A podcaster, a boxing robot, and a wellness expert walk into a bar.
The podcaster says, “I amplify voices that matter.” The boxing robot nods, “I silence the ones that don’t.” The wellness expert sips green tea and says, “And I patch up the ones caught in the crossfire, amplified till they're anxious, silenced till they’re numb.””

DIGITAL MARKETING

Podcast Marketing

Podcasting is no longer a trend, it’s become a core element of modern digital marketing strategies. This change accelerated significantly with podcasts moving from audio only to video. In 2025, brands are tapping into podcasts to engage with their audiences more deeply and meaningfully. With the growing reliance on digital media, podcasts provide individuals and brands with an intimate platform to share stories, build trust, and develop strong community relationships. 

The key to effective podcast marketing though still lies in content quality. It takes a lot of dedication, patience and strategy but it's a great long-term asset to build. This guide is among the most comprehensive ones I've come across for podcast marketing and is my pick of the week. 

WELLNESS

Have a Microbreak!

Remote work has its perks, but maintaining productivity in a home environment can be challenging. Microbreaks are short, intentional breaks of 1 to 5 minutes and are becoming essential for boosting focus and improving overall well-being. Simple activities like stretching, stepping outside, or even deep breathing can have an immediate positive impact on both physical and mental health.

Employers who support microbreaks foster a healthier and more productive workforce. Encouraging employees to take time away from their screens helps maintain focus and engagement, which is critical in sustaining performance. As remote work & extended screen time continues to dominate waking hours, integrating microbreaks into your daily routine can drastically improve productivity and personal well-being. 

SCIENCE

Robot Wars

In a historic moment, humanoid robots participated in the world’s first robot boxing match in China, showcasing advancements in AI and robotics. The 'Unitree Iron Fist King: Awakening' event held in Hangzhou, China, has set the stage for a new frontier in robotic sports and entertainment. Earlier in May humanoid robots, controlled by human operators, faced off in a dramatic, live-streamed boxing match that culminated in a historic knockout. 

The event was an exhilarating showcase of AI, motion capture technology and robot agility. Despite some challenges with fluidity and reaction times, the match highlighted robot potential for mobility and life like action. As we move toward a future where robots might compete alongside humans, this match marks the beginning of a new era of robotics in entertainment and who knows what else. 

PROMPTITUDE

Ignite Ideas, One Prompt at a Time: Plug in this prompt to any LLM and learn more about Microbreaks

As a workplace wellness specialist with expertise in productivity optimization and employee well-being, create a comprehensive, beginner-friendly guide to micro-breaks at work. Define micro-breaks and explain how they differ from traditional break periods by demonstrating their strategic use for maintaining focus, preventing burnout, and enhancing cognitive performance using clear analogies and everyday examples. Break down core concepts like attention restoration theory, mental fatigue cycles, and optimal break timing while exploring various micro-break types including movement breaks, breathing exercises, eye rest periods, and mindfulness moments. Detail evidence-based implementation strategies for different work environments including remote work, office settings, and high-pressure roles while addressing common barriers like guilt, time constraints, and workplace culture resistance. Include scientific research on productivity benefits, stress reduction outcomes, and long-term health impacts alongside practical techniques for incorporating micro-breaks into busy schedules. Maintain an encouraging, practical tone throughout while providing actionable strategies that workers and managers can immediately implement, ensuring readers gain both understanding of the science behind micro-breaks and concrete tools for transforming their daily work experience.

FROM THE BOOKSHELF

To do this week: Find out more about how humanoid robots were trained to fight in the first ever boxing match between machines in this video.

Watch Here

Stay Informed, Stay Ahead!

About the author: abhinavchetan.com

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