Dear Reader,

Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness and science. Blending commerce, consciousness and curiosity, Between Calls brings you insights to make you think and think again.

In this edition we explore the intricacies of email deliverability and its crucial role in your digital marketing efforts. Next, we look at the differences between abs and core exercises, one is rooted in aesthetics, the other in function. Finally, we delve into the exciting world of psychedelic science as a breakthrough study explores a mystery fungus sought for its LSD-like effects. So, this week we have email marketing, abs and psychedelics. Let’s dive in!

Kabir says : An email marketer, a fitness trainer, and a psychedelic researcher walk into a bar. The email marketer says, “I optimize open rates with clever triggers.” The fitness trainer grins, “I rewire habits through reps and pain.” The psychedelic researcher stirs his drink and says, “Cute. I delete the self, then see what logs back in.” The other two just blinked, but inwardly they were questioning their metrics.

DIGITAL MARKETING

Email Deliverability

Did you know that email is the cheapest form of communication? When running email campaigns, keeping deliverability in mind is paramount. Ensuring that your emails reach your audience's intended inbox and don’t end up in spam folders is essential for effective engagement and ROI. Recent insights from Demand Curve reveal that list hygiene, authentication protocols, and engagement rates all play critical roles in optimizing deliverability.

Maintain a clean list, remove inactive users and ensure that you’re sending messages to engaged, opted-in contacts to increase your chances of getting into inboxes. Additionally, focusing on email engagement by delivering relevant and value-driven content will keep your open rates high and your email reputation intact. The future of email marketing isn’t just about the content but also about ensuring that it reaches its audience effectively. Read this guide and learn more about these tactics in detail. 

WELLNESS

Abs Vs Core

When it comes to fitness, the terms 'abs' and 'core' are often used interchangeably. But there is a difference. In essence, abs focus on aesthetics, while core training is designed for function. Core training targets the entire trunk of your body, including the deep muscles that stabilize your spine, support overall body movements and improves posture. On the other hand, abs training isolates the muscles most visible on the front of your body, providing that infamous six-pack look.

Abs training typically involves exercises like crunches, leg raises, and sit-ups that are focused more on appearance and muscle definition. In contrast, core exercises such as planks and twists engage deeper muscles, enhancing stability and strength. It is important to integrate both in a workout routine to improve both your aesthetics and functionality. So, next time you hit the gym, don't forget the core as you chase those abs. 

SCIENCE

Psychedelic Therapy with Fungi

A recently discovered rare fungus could be the key to unlocking the next frontier in psychedelic research. This eagerly awaited research explored the potential therapeutic uses of this fungus for mental health benefits. It appears to be comparable to established treatments like psilocybin and LSD, with fewer side effects. The study is now extending to see if it can treat conditions like depression, anxiety, and even addiction.

What makes this fungus unique is its chemical composition, which mimics the effects of LSD but works differently at the molecular level. Initial trials have shown promising results, suggesting that it could have a longer-lasting impact on mood disorders and cognitive flexibility. Nature seems to have all the answers, if only we spend enough time looking. 

PROMPTITUDE

Ignite Ideas, One Prompt at a Time: Plug in this prompt to any LLM and learn more about Psychedelic Therapy

As a clinical psychologist and psychedelic research specialist with expertise in therapeutic applications and consciousness studies, create a comprehensive, beginner-friendly guide to psychedelic therapy. Define psychedelic therapy and explain how it differs from traditional mental health treatments by demonstrating its unique approach to consciousness exploration, trauma processing, and neuroplasticity enhancement using clear analogies and everyday examples. Break down core concepts like set and setting, integration therapy, and therapeutic protocols while exploring major psychedelic substances including psilocybin, MDMA, LSD, and ayahuasca with their specific therapeutic applications. Detail evidence-based treatment approaches for conditions like PTSD, depression, anxiety, and addiction while addressing safety protocols, screening procedures, and the crucial role of trained therapists throughout the process. Include current research findings, clinical trial results, and real-world therapeutic outcomes alongside legal considerations and the evolving regulatory landscape. Maintain a balanced, scientific tone throughout while acknowledging both the promising potential and important limitations, ensuring readers gain both theoretical understanding and practical knowledge about this emerging field of mental health treatment.

FROM THE BOOKSHELF

To do this week: Psychedelic therapy is now treating mental health conditions but how does it really work? Find out more in this video.

Watch Here

Stay Informed, Stay Ahead!

About the author: abhinavchetan.com

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