Dear Reader,

Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness and science. Blending commerce, consciousness and curiosity, Between Calls brings you insights to make you think and think again.

In this issue, we explore the intersections of digital presence, workplace wellbeing, and cognitive breakthroughs. First, we delve into strategies for removing unwanted Google search results, empowering you to take control of your online reputation. Next, we examine the latest research on workplace wellness, highlighting the importance of trust and support in fostering employee wellbeing. Finally, we uncover the brain science behind those elusive "Aha!" moments, shedding light on how insights emerge and how to cultivate them. So, this week we have ungoogling yourself, wellness at the workplace and the secret of 'aha' moments this week. Happy Reading!

Kabir says : A Googler, a wellness advisor, and a neuroscientist walk into a bar. The googler boasts “Ask me anything, I can fetch you the answer before the Wi-Fi blinks.” To which the wellness advisor responds “Lovely, why don’t you fetch yourself a break, your cortisol has its own URL.” The neuroscientist just laughs. “And I’ll just be over here scanning the part of your brains that thinks any of this will actually make you happy.”

DIGITAL MARKETING

Ungoogling Yourself

Did you know 75% of recruiters judge you by your digital footprint even before they meet you? In today's digitally driven world, your online presence serves as a permanent record. A single unfavorable search result can significantly impact professional opportunities, financial prospects, and personal relationships. Thankfully Google provides a structured mechanism to address this concern through its 'Results About You' dashboard, enabling users to request the removal of search listings containing sensitive personal information. This is useful for removing PII or misinformation about yourself. Remember that while Google may delist such content from search results, the original source material remains published unless removed by the website owner.

WELLNESS

Workplace Wellness

Did you know that most employees say that workplace stress affects their sleep & relationships? We intuitively know this, but the latest Workplace Wellness Research highlights the importance of mental health in the workplace. The study which surveyed nearly 4,000 employees across various industries shows that a supportive work culture significantly enhances employee wellbeing. The report also shows that workplaces fostering trust, appreciation, and psychological safety experience lower levels of stress and higher employee satisfaction. Conversely, environments lacking these elements show increased absenteeism and burnout. Companies investing in wellbeing don’t just build healthier teams, they build more resilient and competitive organizations. Show this to your HR team if they need a reminder. 

SCIENCE

The ‘Aha’ Moment

Have you ever struggled with a problem for hours, only to have the solution strike you in a flash of sudden clarity? These breakthroughs often labeled as 'aha' moments or insights, are more than just flashes of brilliance. Instead, they are the result of complex brain processes and our environment. Neuroscience reveals that such insights occur when the brain forms unexpected connections between existing ideas, leading to a solution. A few key factors are stillness, mood, and receptivity, which are deeply correlated with 'aha' moments. The reward of such insights is the delight it creates, as it's hard wired in our brains. So, if you want more breakthroughs, design workflows that balance deep focus with mental space because the next big idea might arrive when you least expect it.

PROMPTITUDE

Ignite Ideas, One Prompt at a Time: Plug in this prompt to any LLM and learn more about Ungoogling Yourself.

As an SEO specialist, create a comprehensive guide explaining Google's crawling and indexing processes from discovery to storage using clear analogies. Break down Googlebot functioning, crawl budget, and rendering while detailing how sitemaps, robots.txt and linking influence crawling decisions. Explain Google's content analysis, meaning extraction, and indexing alongside technical ranking signals. Provide a thorough, step-by-step section on using the 'Results About You' dashboard to identify, request removal of, and monitor personal information in search results, including interface navigation, content qualification criteria, review process timelines, and removal limitations. Maintain an accessible tone with straightforward explanations throughout. 

FROM THE BOOKSHELF

To Do this week : Dive into the neuroscience behind sudden insights and learn how understanding these moments can boost creativity and problem-solving skills.

Watch here

Stay Informed, Stay Ahead!

About the author: abhinavchetan.com

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