Dear Reader,

Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness and science. Blending commerce, consciousness and curiosity Between Calls brings you insights to make you think and think again.

This week's edition of Between Calls delves into AI driven marketing, mental health, and quantum computing. Ever wondered how your favorite brands seem to read your mind? Or why, after a hectic day, your brain feels like it's been through a blender? And what's all this buzz about quantum computing, sounds like something out of a sci-fi movie, right? Let's find out more about these fascinating topics. Happy Reading! 

Kabir says : An AI marketer, a stress researcher, and a quantum physicist walk into a bar.
The AI marketer says, “I can predict your order before you even feel thirsty.” The stress researcher smirks, “And I'll measure your anxiety when you realize you can’t decide.” The quantum physicist just shrugs, “Well, until I look at the tab, you’ve both paid and haven’t paid, so let’s just hope reality collapses in our favor.”

DIGITAL MARKETING

M(AI)rketing

Have you ever felt like your online shopping cart is mysteriously filled with items you were just thinking about? That's AI at work, analyzing your every click to serve you personalized ads. But as AI becomes more adept at understanding our preferences, have we stopped to consider how it affects our privacy and autonomy? Studies show that 88% of marketers working with AI say that the technology has helped them personalize the customer journey across different channels. Now with Gen AI added to the mix, the dream of creating a tailored message of each customer can be realized. Today embracing AI in marketing isn't just a trend, it's a strategic move towards more efficient, targeted and impactful campaigns.

WELLNESS

Sounding Off Stress

Have you ever noticed that during stressful times, even your favorite playlist can't lift your spirits? That's because chronic stress doesn't just affect our mood, it can alter the way our brain processes sounds. Research indicates that stress can dampen our response to quieter sounds while maintaining sensitivity to louder noises. This shift is linked to changes in specific brain cells responsible for auditory processing, highlighting the profound impact stress can have on our sensory systems. This research suggests that repeated stress doesn’t just impact our reactions to emotionally charged stimuli—it may also alter how we respond to everyday neutral stimuli! 'Don't worry, be happy' sounds so much more meaningful now..

SCIENCE

Quantum Computing

Can the promise of quantum computing revolutionize industries or does it present insurmountable risks? Criss crossing strings of 0s and 1s offer the potential to solve complex problems beyond the reach of classical computers. In 2025, both startups and tech giants are investing heavily in this field, aiming to harness its power for applications ranging from cryptography to material science. However, with great power comes great responsibility. The risks associated with quantum computing, particularly concerning data security and ethical considerations are significant. As we venture further into this quantum era, balancing innovation with caution will be key to unlocking its full potential without compromising security or ethical standards. I reckon Schrodinger's cat would do the same. 

PROMPTITUDE

Ignite Ideas, One Prompt At A Time: Plug in this prompt to any LLM and learn more about Quantum Computing.

As a pioneering quantum physicist with expertise in quantum computing, create a comprehensive, beginner-friendly guide to quantum computing. Define quantum computing and explain how it differs fundamentally from classical computing using clear analogies and everyday examples. Break down core quantum concepts like superposition, entanglement, and quantum bits in accessible language. Explore the current state of quantum hardware, major quantum computing approaches and notable quantum algorithms. Discuss real-world applications and potential future impacts across fields such as cryptography, drug discovery, optimization, and artificial intelligence. Address common misconceptions about quantum computing while maintaining scientific accuracy. Use an engaging, accessible tone throughout with clear explanations that build progressively from basic principles to more complex ideas. Your goal is to provide readers with a solid foundation in quantum computing concepts without requiring advanced mathematics or knowledge of physics. 

FROM THE BOOKSHELF

To do this week : Imagine transforming your marketing approach by integrating AI as a collaborator. This session uncovers the latest in how marketers are approaching brand building and growth in an AI first world.

Watch here

Stay Informed, Stay Ahead!

About the author: abhinavchetan.com

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