Dear Reader,

Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness and science. Blending commerce, consciousness and curiosity Between Calls brings you insights to make you think and think again.

In this edition we uncover the power of zero click content in boosting social media reach by delivering instant value. Next, we examine melatonin’s role in enhancing the quality of your sleep and how it's essential for health. And finally, we highlight
a groundbreaking approach to sustainability transforming decommissioned wind turbines into eco-friendly tiny homes. So, we have zero click content, sleeping better and turbine shaped homes this week. Happy Reading!

Kabir says : A social media expert, a sleep therapist, and a sustainability engineer walk into a bar. The social media expert brags, "I can make a hashtag trend before you can blink." The sleep therapist retorts, "Why don’t you try making your followers sleep in addition to scrolling so that they finally get some rest." The sustainability engineer just grins and adds "And I’m here to ensure that while you’re all busy chasing likes and snoozes, the planet still has a future to tweet about."

DIGITAL MARKETING

Embracing Zero Click Content

How can brands engage audiences without relying on them clicking at all? Sounds counter intuitive doesn't it but hear me out. Introducing zero-click content, a strategy that delivers valuable information directly within social media platforms, eliminating the need for users to click through to external sites. Using this strategy not only enhances user experience but also aligns with platform algorithms, leading to increased visibility and engagement. By providing immediate value through concise text, infographics, or short videos, brands can foster deeper connections with their audience. It's a shift from the traditional click through mentality to a focus on delivering content where the audience already resides.

WELLNESS

Gn, Sleep Well

Have you heard of melatonin? It is a hormone produced by the pineal gland and it plays a pivotal role in regulating our sleeping and waking cycles. Its production increases in response to darkness, signaling to our bodies that it's time to sleep. While melatonin supplements are widely available and often used to combat insomnia or jet lag, it's essential to understand their proper usage. Appropriate dosages can aid in falling asleep faster and improving sleep quality. However, like in everything else balance is key. Melatonin can interact with various medications, so consulting a healthcare provider before starting supplementation is advisable. Prioritizing natural sleep hygiene practices alongside informed melatonin use can lead to more restful nights and improved overall health.

SCIENCE

Turbine Homes

Imagine living in a wind turbine capsule, while it may sound like a scene from a movie let me assure you that it's not. The idea was born from an inspirational thought, how can we repurpose industrial structures for sustainable living? It's a creative approach to sustainability where designers are transforming decommissioned wind turbine components into tiny homes. These 393-square-foot dwellings, showcased at Dutch Design Week 2024 feature modern amenities powered by solar energy. This innovative repurposing not only addresses waste challenges but also offers affordable housing solutions, exemplifying how sustainable design can harmoniously blend functionality with environmental stewardship.

PROMPTITUDE

Ignite Ideas, One Prompt At A Time: Plug in this prompt to any LLM and learn more about Zero Click Content.

As a leading digital marketing strategist, create a comprehensive, beginner-friendly guide to zero-click content. Define zero-click content and explain its significance in the current digital landscape. Break down the different types of zero-click content and their unique characteristics. Explore various platforms where zero-click content is most effective, detailing their implementation methods and benefits. Address common misconceptions and provide best practices for creating engaging zero-click content. Include practical steps for beginners to start their own zero-click content strategies safely. Discuss the impact of zero-click content on user engagement and SEO, while maintaining an engaging, accessible tone with helpful visual descriptions. Your goal is to provide readers with a thorough understanding of zero-click content and inspire them to confidently begin their own zero-click content journey.

FROM THE BOOKSHELF

To do this week : Ever feel like you're missing that natural reset? Then watch this captivating short film on earthing, where the simple act of connecting with the earth unlocks a world of natural healing and balance. Ditch your shoes, walk barefoot & see the difference.

Watch here

Stay Informed, Stay Ahead!

About the author: abhinavchetan.com

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