Edition 63: The Viral Code, Awe-Inspired Wellness & Decision-Making Demystified

Dear Reader,

Welcome to Between Calls, your weekly dose of hand-picked stories from the worlds of digital marketing, wellness and science. Blending commerce, consciousness and curiosity Between Calls brings you insights to make you think and think again.

In this week's edition, we crack the viral code, exploring the psychology behind content that lights up our feeds and gets everyone talking. Then, we delve into the awe-inspiring moments that can transform our lives and why we need a dose of awe more often. Finally, we uncover the hidden forces behind our decisions from a neuroscientific perspective. So, we have viral magic, moments of wonder & decoding decision-making this week. Happy Reading!

Kabir says : A virality expert makes things trend, a psychologist tells you why you fell for it and a neuroscientist proves your brain didn’t stand a chance—turns out, the ultimate algorithm to decode isn’t in your feed, it’s in your head.

DIGITAL MARKETING

The Viral Code

Ever wondered why some pieces of content spread like wildfire while others barely get noticed? Well, you should be happy to know that it’s not just a stroke of luck, there’s a significant degree of science behind it. At the core of virality is a deep understanding of human psychology and the emotional triggers that make people like, share, subscribe. Imagine crafting a story so compelling that it resonates on a personal level, sparking conversations and connections. Let's discover how to blend emotional appeal, practical insights and a dash of surprise to create content that doesn't just inform but is worthy of engagement. This is a must read for everyone who is creating content. 

WELLNESS

Transformative Power Of Awe

Picture yourself standing at the edge of a vast canyon, the view so breathtaking that it leaves you speechless. That overwhelming sense of awe can do more than just create a memory; it can even transform your life. Science tells us that experiencing awe can reduce stress, boost creativity and even strengthen our immune system. But how often do we pause to seek out these moments in our busy lives? From the subtle beauty of a sunrise to the intricate details of a piece of art, awe is all around us. It’s about making a conscious effort to embrace these moments and let them fill our lives with wonder and connection. Curious about why you should weave more awe into your daily routine? Then read on. 

SCIENCE

Decision Making Demystified

Imagine you're standing at a crossroads, each path leading to a different future. Every choice we make, big or small, shapes our destiny. But have you ever paused to wonder what's happening inside your brain when you're making these decisions? Decision-making is a fascinating interplay of intuition and analysis, using different parts of the brain. It is a delicate dance influenced by biases, emotions and social cues. It's not just about picking between A or B; it's about deciphering the invisible forces that guide our choices. For instance, how often does the confirmation bias reinforce our existing beliefs, steering us away from alternative perspectives? And it all starts in the brain, so take a closer look and decode decision making for yourself. 

PROMPTITUDE

Ignite Ideas, One Prompt At A Time: Plug in this prompt to any LLM to learn about Virality in depth.

As a leading expert in digital media and behavioral psychology, create a comprehensive guide for the science behind viral content for beginners with no prior knowledge of the subject. Define viral content and its significance in today's digital landscape, using simple analogies to illustrate spread patterns. Explore key elements contributing to virality, including emotional triggers, platform algorithms and sharing behaviors. Analyze easy-to-understand case studies across various platforms, debunking common myths about viral content. Examine basic metrics for measuring viral spread and discuss the societal impact of viral content in easy-to-understand terms. Maintain an engaging, beginner-friendly tone and use clear data visualizations wherever helpful. Conclude with deep insights on what makes content shareable and tactical considerations in viral marketing. Your goal is to provide beginners with a foundational understanding of viral content dynamics in the digital age and create a comprehensive guide for the subject. 

FROM THE BOOKSHELF

To do this week : Ever wondered how decision-making shapes our lives and the world around us? Dive into this video to explore the intricacies of decision-making processes, the psychology behind our choices, and how we can improve our decision-making skills.

Watch Video.

Stay Informed, Stay Ahead!

About the author: abhinavchetan.com

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